Saturday, October 27, 2012


Dear aesthetics students and fans,

Starting this semester we will focus on the five-senses as a foundational delivery system for aesthetic experiences. Building on the five senses (or six if we count reflective thought as a sense) we have extended the outreach of our sense faculties into over a dozen Cultural and Metaesthetic categories which we call the HFAP (Havlicek Ferguson Aesthetic Profile).  Please take the time to study the profile and then page on into our on-going discussion from past years and in particular look at the 10 stage, 2000 year historical overview of Aesthetic thought beginning with Plato and Aristotle and continuing hopefully with the advent of the HFAP and what Dr. Joe Ferguson and I consider a psychologically valid culturally-based look at the eye and mind and what counts as valuable artistic and creative ways of experiencing and expressing impressions about art.     Dr. William Havlicek

Havlicek-Ferguson Aesthetic Profile



The extent to which an artwork, or any aesthetic object, can be objectively characterized is sensitive and controversial. It is commonly felt that deconstruction detracts from aesthetic experience, although I do not believe that this is true. In fact, reductive analysis necessarily broadens the scope of any aesthetic experience and subtracts nothing from it. For the last several years, Bill Havlicek and I have been engaged in a philosophical discussion around this question with a purported artificial intelligence calling itself Constructive Reductor. For this purpose Bill and I have cooked up a simple instrument that we call the Havlicek-Ferguson Aesthetic Profile (HFAP) which allows a rater to characterize her aesthetic experience in terms of the elements listed below, each on a scale of 1 to 10. For each element I have suggested an artist or thinker who might score high on it.

Craft skill (Escher)
Expressive depth (Dufrenne)
Neurobiological stimulus (Ramachandran)
Psychobiological stimulus (Freud)
Archetypal stimulus (Jung)
Intellectual appeal (Close)
Ideological appeal (Rivera)
Expression of an alternative world (Dali)
Novelty (Breton)
Creativity (Pollock)
Complexity (Mandelbrot)
Social alliance (Warhol)
Economic value (Van Gogh)
Comfort or threat (Max or Bosch)
Nostalgic association (Rockwell)
Consensual/Controversial (Rockwell/Ernst)

 See http://www.fergi.com/aesthetics.htm for HPAP forms and a brief description of these categories.